Guides for studios
Field notes on making AI-native games.
What we've learned from 1,900 pitches a year and a slate of AI-native titles in production: pitching, deal terms, inference economics, design and launch.
Pitching11 min read →Deal terms12 min read →Economics13 min read →Design10 min read →Launch10 min read →
How to pitch a game to a publisher
Deck structure, the build to send, framing AI features, the budget slide and the email that gets a reply.
Game publishing deal terms, explained line by line
Net receipts, recoup, splits, IP, term and reversion, and the clauses AI-native games need.
What do LLM NPCs really cost per player?
The cost formula, realistic ranges by genre, a calculator, and seven ways to cut inference cost.
What is an AI-native game?
A working definition, five design patterns, and what separates the good ones.
AI content disclosure, store policies and age ratings
Pre-generated vs live content, rating envelopes, and disclosures players trust.
Got a game that talks back?
Send us a build, a deck or a two-minute video. A producer, not an inbox, reads every pitch and replies within 10 business days.