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AI disclosure checklist and store-page wording

Use this before you fill in a store's AI questionnaire or write your store-page disclosure. It inventories what you used, separates pre-generated from live content, and gives you wording that informs players instead of alarming them.

Ammighty PublishingPublished 4 August 20263 min read

Step 1: inventory#

Asset or systemAI used?Pre-generated or live?Human reviewDisclosed where
Character dialogue
Quests / levels / cases
2D art, textures, UI
3D models, animation
Voice, music, SFX
Marketing art and trailers
Code
Localisation

Fill in every row, including "no". The inventory is what you'll answer platform questionnaires from, and it keeps answers consistent between stores and over updates.

Step 2: live-generated content guardrails#

Stores that ask about live-generated content want to know what stops it producing illegal or harmful material. Describe your layers concretely:

GUARDRAILS FOR LIVE-GENERATED CONTENT
Systems that generate content at runtime: [e.g. character dialogue]
Model(s) and hosting: [family, where it runs]
Input handling: [filtering of player input; prompt-injection handling]
Character constraints: [tone rules, banned topics, rating envelope: e.g. Teen]
Output checks: [classifier categories checked before display]
On failure: [authored in-world fallback line; no raw output shown]
Player reporting: [in-game key/menu; response time target]
Updates: [server-side guardrail updates without client patch]
Testing: [eval suite size, red-team scenarios, pass thresholds]

Our disclosure and ratings guide explains rating envelopes and why fallbacks should be authored lines rather than blocks.

Step 3: store-page wording#

Specific beats vague. Pick the case closest to yours and adapt it:

Live dialogue, human-made assetsCharacters' dialogue is generated live by a language model, guided by personalities and rules written by our narrative team. All art, music and voice acting were made by people. Characters are designed to stay within a Teen rating. If one says something that seems wrong, press F8 to report it; we review every report.
Pre-generated, reviewedWe used AI tools to draft background text such as signage and item descriptions, which our writers then rewrote. No AI-generated art appears in the game.
Generated worlds within authored rulesEach case is generated within a hand-designed rule system that guarantees it can be solved from the evidence. The generator writes witness statements and descriptions; the solution logic is hand-built.

Step 4: pre-submission checks#

  • Inventory complete; every "yes" has a reviewer named
  • Store questionnaire answers match the inventory exactly
  • Store-page disclosure written in plain language and reviewed by the narrative lead
  • Guardrails description matches what the build actually does
  • In-game reporting works and routes to a monitored queue
  • Privacy policy covers retention and any training on player input
  • Disclosure update process defined for future patches

Frequently asked questions#

Do I need to disclose AI use on Steam?

Steam asks developers to disclose AI-generated content and to describe guardrails for live-generated content. Check current Steam documentation; policies change.

How should I word an AI disclosure?

Say what is generated, what is human-made, why AI is used, what guardrails exist and how players can report problems. Specific disclosures land better than vague ones.

Got a game that talks back?

Send a build, a deck or two minutes of raw footage. A producer plays every pitch and answers within 10 business days.